good one on point #47 by Jon:
47. The mechanics of the
Wimbledon ticketing system makes for one of the world’s great unsolved mysteries—intentionally so, I always surmised. There are all sorts of byzantine rules and nebulous terms like “debentures” and
Downton Abbey-style references to enclaves like a “members’ enclosure.” But this we know: There are easily 10,000 people a day who walk through the gates having paid $40 to attend a bucket list event. Yes, some of these folks camped out in a field for the privilege. Still, the existence of the populist “queue” and the generous allotment of grounds passes instantly chills any accusations of greed or elitism. The USTA needs to do something similar. Let the market do its thing and (over)charge $400 for grounds passes if you must. But figure out a way NOT to price out the common fan. You can plaster the grounds with pictures of kids, and invite
HBCU marching bands and talk about “inclusivity” all you like; but when you need home refinancing to pay for tickets and parking, and serve
$100 six-piece chicken nuggets with caviar, you are, ultimately, sending the opposite message. Instead of responding
what can ya do about it, regarding complaints about aggregators and online brokering, publicize a block of affordable tickets. I cannot tell you how many times I heard from people, “I wanted to go, but the prices are out of control this year.” (It’s made worse by the optics—unlike at Wimbledon—of thousands of choice seats going unoccupied because the canape set decided to stay in the Hamptons that day.) The USTA does so much right, more than they are conferred sufficient credit, but the ticketing policy needs an overhaul. There is a way to soak the rich, max out revenue, and also keep the event accessible to the fans. (Thereby helping your tax-exempt status as well.)