It has been confirmed,
WTA and Mercedes-Benz announce long term partnership starting in 2026. Mercedes Benz becomes the Premier Partner and exclusive automobile partner of the WTA.
Starting in 2026, Mercedes-Benz will pour $50 million per year into the WTA for up to 10 years! The Largest Deal in the Tour's history!
Together both partners share the aspiration of further elevating womens tennis for even greater impact, visibility and empowerment.
Mercedes-Benz will be present at WTA 1000, 500 and 250 tournaments, creating a premium experience for players, fans and guests.
With the WTA partnership and new brand ambassador Coco Gauff, Mercedes-Benz is underlining the impact of tennis as a global platform and its commitment to womens sport.